being pioneer not always mean having an advantage

sometimes your market share got eaten by competitor who comes after you

become a pioneer in any field it's really cool, but are you have been read or see any story about a pioneer who lost the market in the past

lemme make a naration story:

let's say the name first guy, a guy who introduce something to the market, nobody before first guy this market and everyone are know this first guy are the first

first guy might see, he's top player in this market and still didn't had any single competitor

or even no one will competing with first guy in the market, because i'm a first guy who bring this market

day by day first guy are imagine and count how much annual profit can extracted from the market what first guy create, and this market will ever sustainable

and there is another a crime guy come to see the market and realizes "if this market still run it mean profitable on it, lemme observant it"

this crime guy are really crime at all, even though it might not have innovation or really skilled like first guy

crime guy are didn't know how the first guy running it, everything the crime guy doing are just observant and create any posibilities to get dominance in the market

crime guy doing everything here recruit team who more skilled an capable team, and the crime guy are had a lot rich mafia money burner too in behind

and somehow the market just got eaten in the end, didn't wanna write too much here because there is a lot story like this

(remember there is always somebody who has more than you) 

this is just a story, but you might facing this in real life